![]() Choosy is among the wave of these new brands that are actually meeting the customers where they are.”īy producing in small batches, Choosy holds minimal inventory and uses only readily available repurposed fabric, which is eco-friendly. So today that’s where people are getting ideas and inspiration of what new outfits they want to purchase. But someone who is 19 or 20- they really exist more in the virtual world of social media. For example, when we were growing up, we’d go to the mall after school and that’s where buying intent really occurred. So on the supply side, we have innovated by being able to dramatically reduce the waste and by producing smarter pieces that people actually want, but also on the demand side, we’re unique because we’re ‘social’ first. “What’s special about Choosy is that we match supply and demand in real time. Thanks to long-standing relationships with hundreds of factories in China (Zeng was raised in China and her family runs some factories there), she identified a network of small, agile textile factories, making it possible to produce a range of items in small quantities -as little as 80 units at a time - practically on demand. Zeng launched the company with two fellow Citi colleagues, including Mo Zhou, 27, who serves as chief operating officer, and Sharon Qian, who originally served as chief technology officer, but left the company in 2019 to focus on a Ph.D. (Once a trend becomes ubiquitous on Instagram, it’s usually a good indicator of whether its popularity among consumers will follow suit.) That’s when she recognized the link between certain fashion influencers and the power that influencers can have on determining whether a trend will be a hit or a miss. At the same time, we wanted to use artificial intelligence to refine style selection and production,” Zeng explains.īut first, a bit of a backstory: While Zeng was working as a trader at Citi, she was fashion blogging as a side hustle. We wanted to put the styles that women love on social media, directly into their hands. ![]() “We started Choosy with the goal of using technology to deliver top trends and fashion in a smarter way. ![]() I spoke with Zeng, who was included in this year’s Forbes ’ 30 Under 30 list in the “Retail & E-Commerce” category along with her cofounder Mo Zhou, about how the data-driven shopping site Choosy is flipping the script on the fashion world. And then we track how it performs over time, as well as what people are actually saying in the comments.” This allows Choosy to rank the popularity of specific items using natural language processing.Įssentially, Choosy defers to Instagrammers’ takes on styles to design women’s essentials, from streetwear to special occasion items. “We follow everyone that has some type of fashion influence on social media, and we aggregate this database that visually tracks all of their posts, and all the comments on their posts. So you do have a short window of time where you’re likely not in danger, but quick removal of any ticks is imperative.“Our algorithms go through the entire realm of social media,” cofounder Jessie Zeng explains. Generally, a tick must be attached for at least 24 hours in order to transmit Lyme disease. No matter what tick repellent method you use, always do a quick physical check for ticks at the end of the day. We’ve also listed a couple of natural tick repellent sprays above that are worth giving a try. Natural, breathable fabrics like linen are your best bet, and Eddie Bauer’s Cresta technical fabric is lightweight and comfortable summer wear. Of course, the downside can be having to wear so much clothing in the summer heat. The upside of all this coverage is that you’re protected from other bug bites, poison ivy, and more when out in nature. ![]() This means long sleeves, pants, socks, shoes and even a hat. ![]() The number one most effective method is physical coverage of your skin. If you’re not comfortable using permethrin treated clothing, there are some natural options to prevent tick bites. What are natural, chemical free ways to keep ticks away? ![]()
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